PTI Podcast | Episode 9 – Bath Rugby, Connacht Rugby and Smart Sponsorships
Podcast presented by Nathan Bethell: Episode 9 (20 mins)
Recorded: February 3rd 2019 | With: Ben Wells (Chief Commercial Officer) Bath Rugby and Brian Mahony (Head of Commercial & Marketing) Connacht Rugby
In this podcast, Ben Wells and Brian Mahony discuss how they have built successful commercial sponsorship and partnerships at their respective clubs. With the ever changing technology landscape, how can clubs harness this opportunity and build new partnerships to improve the fan experience and build increased engagement.